Ask Good Questions to Improve Your Brand (Knowledge)

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are focusing on how asking good questions may improve your brand.

From a branding and marketing perspective, many businesses continue doing what they always do because it is requires less effort and may have worked well in the past. To keep the brand and marketing approach fresh, every business owner should formulate good, thoughtful questions about the performance of their brand. These may be difficult to answer, however, may yield interesting information.

Start with the most foundational elements of your brand:

• Are sales meeting our expectations? If not, why?
• What is the profile of our ideal customer?
• What is the profile of our actual customer base?
• Do our products meet the needs of our customers?
• Does our marketing target the right customer segment(s)?
• Is our marketing message relevant and resonating with our market?
• Are we distributing our marketing message via the most impactful channels?
• Do we have opportunities to move into new markets?

If you are able to answer questions like these about your business, use the data to update your business and marketing plans to drive growth.

If you are not able to readily answer this type of question, take a step back and consider how you can measure the most relevant attributes so you are able to assess the status of your brand.

The better the questions you ask and answer about your business, the more you enhance your ability to make informed decisions that will drive your branding and marketing forward.

 

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact Marianne Tenenbaum at (505) 699-7849 or email mten@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2016 Once a Day Marketing™. All rights reserved.