Listen to our featured Ask Those Branding Guys radio show podcast: Meow Wolf Santa Fe New Mexico
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed branding and marketing of Santa Fe’s newest
interactive art experience.
Joining us on the show was Vince Kadlubek, CEO and
Co-Founder of Meow Wolf. Meow Wolf is an arts production company creating
multimedia experiences that immerse visitors in their storytelling. The first
permanent installation, House of Eternal Return, opened last month to rave
reviews. Meow Wolf’s goal is to have people to say they don’t know how to
describe Meow Wolf – you just have to see it for yourself.
Meow Wolf was founded in 2008 as a place to express a
different aesthetic than other forums in Santa Fe. Their members create a place
where they are free to express their fringe artwork. The company has numerous
layers of chaos and order that are complementary of one another. They are
flexible and authentic and that is what makes the product unique. In addition
to the House of Eternal Return, Meow Wolf has a large music space, Fancy Town,
which is also generating buzz.
When it comes to branding Meow Wolf is selling their
uniqueness and the interactive experience. Visitors create their own
experiences by walking through the exhibit; every path is unique both in the
order they view it in and how they interpret what they see. Since opening in
March, 35,000 visitors have been through House of Eternal Return.
As a business with a for-profit model, Meow Wolf does
charge admission. They are targeting as wide an audience as possible across all
ages and socio-economic groups. Vince shared that art doesn’t have to be a
public initiative. His mission is to defy boredom and provide something new and
different for audiences.
Meow Wolf marketing is been focused in social media,
where their audience is. The Meow Wolf approach is share authentic posts to
engage fans and followers and avoid a hard sell. Among the marketing challenges
for Meow Wolf, Vince noted they will be relying on tourist to sustain their
business model. They plan to focus on this market and generate good reviews.
Enjoy the show.
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
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Marketing™. All rights reserved.
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