The Longevity of the MacGvyer Brand (Strategy)

Listen to our featured Ask Those Branding Guys™ radio show podcast: MacGyver Creator Lee David Zlotoff

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  On our radio show Ask Those Branding Guys™, we discussed branding and longevity of the popular TV series.

Joining us on the show was Lee Zlotoff, Screenwriter, Director and Producer best known for creating the MacGyver TV series.  MacGvyer originally ran for seven seasons and has been aired continuously around the world for the past 30 years.

Lee shared that the elements which make the show/character so endearing to viewers are that MacGvyervdidn’t use a gun; he had to use his wits to turn what was at hand into solutions and that MacGyver always had a sense of humor and humility.

Current projects for Lee include bringing MacGvyer back for new audiences as a comic book, graphic novel, mobile app and game.  Additionally the series may be recreated for television as well as a feature length movie.  There are discussions in progress for an interactive MacGvyer experience.

Lee is also launching a Tech company to leverage technology and develop a process that will enable people to create personalized fiction.  This concept has applications in education, medicine, self-help and entertainment.

Lee believes that your story is your brand and is what defines your business or you individually.  If you can tell your story in a clear, compelling way, that is the essence of your brand.  His tip for listeners to improve their brands is to identify what makes you unique and how you align to current social trends. 

Then develop your elevator pitch to tell your story in a concise and compelling manner.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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