Listen to our featured Ask Those Branding Guys™ radio show podcast:
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding
and marketing of the WGN America television network.
Joining us
on the show was Brian Dollenmayer Executive Vice President of Marketing &Promotion
for the WGN America television network. Brian
joined WGNA about two years ago when they made the decision to move away from
their existing brand identity, as the home of the Cubs baseball team, to a
premier destination of original programming content.
The TV series
Salem put WGNA on the map, then, the Manhattan series moved WGNA into the
company of larger networks. As their
flagship show, Manhattan won an Emmy
for Main Title Design. WGNA moved
forward with the story line for Manhattan
because it focuses on the lives of the people participating in the
beginning of the nuclear age. The story
is unique and sets Manhattan apart
from run-of-the-mill of detective, medical dramas and sitcoms. WGNA launches season two Manhattan on Tuesday, October 13th.
WGNA is
continuing to increase distribution of their programming and expand viewership. Manhattan
Season 1 has been on Hulu for the past year and continued to build market. They are reaching out primarily to adult viewers
25-54 who love great TV through cable and online ads, Instagram and Facebook. "Fanhattans" are able to interact
with their favorite characters via social media.
Ideas for
marketing and promotion for Manhattan
are developed by Brian’s outstanding team.
They foster a creative environment to develop material and are willing
to take risks and try new ways to engage their audience.
Brian’s tip
to make your brand better: Determine how to stand out and be different. Take chances and ensure that you have a
management team that supports this type of environment.
Enjoy the
podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
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