Listen to our featured Ask Those Branding Guys™ radio show podcast: Cheesemongers
of Santa Fe
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding
and marketing of a unique retail shop.
Joining us
on the show was John Isaac Gutierrez, Co-owner and Manager of Cheesemongers of
Santa Fe. Located in downtown Santa Fe,
the shop offers many items to see, smell and taste and delights customer a
wonderful personalized experience.
Cheesemongers
has about 150 types of cheeses at any given time in the shop. Specializing in fresh artisanal cheeses from
smaller farms, they focus on slow food; cutting all of their products to
order. They also spend as much time as
necessary with each customer.
Quality of
the products is a key element of Cheesemongers’ brand. They also offer varieties of cheeses that are
not commonly available in New Mexico, giving customers an opportunity to try
something new. The third element that
makes Cheesemongers unique is one on one customer service and telling the
stories behind their products.
Gutierrez
shared that the Marcy Street location was chosen because it is an older,
historic site off the famous Santa Fe plaza with available parking and local
customer traffic. To create more
awareness for the brand, Cheesemongers distributes rack cards at hotels and
uses social media, photos of cheese platter work well on Instagram. Cheesemongers also gets out in the community;
they offer catering service and work with other local businesses.
For his
brand-building tip John recommends ensuring you have the capacity to manage all
of your tasks and offerings such as marketing or classes. Evaluate what you can/should delegate and
what you have to keep control over.
Enjoy the
podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
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