Branding Journey of a Wandering Author (Strategy)

Listen to our featured Ask Those Branding Guys™ radio show podcast: Author Christina Nealson

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing with a seasoned author.

Joining us on the show was Christina Nealson author of Living on the Spine and Drive Me Wild. Christina traded in a thriving practice as a psychotherapist/author behind to immerse herself in the Colorado wilderness and explore herself outside of her normal roles. What followed has been a wonderful career as both a "wandering" author and photographer.

The biggest challenge Nealson has in developing her brand is pulling the various thread of her work together as her outdoor adventure life evolves and also leveraging social media to promote her brand without it consuming her days. Glover suggested that Christina streamline her approach and focus on Instagram to take advantage of her beautiful photographs.

Glover believes that businesses should "be the brand. Nealson is doing this by living in and interacting with the wilderness she writes about which makes her brand believable. Christina also shared a brandline she is beginning to use positioning herself as a "wandering" woman; Those Branding Guys liked the directions she is taking. They reminded listeners that such tags are a good way to connect with customers since the brand creates an impression in their mind.

Glover encouraged Nealson to own all the rights to whatever brand she develops, including her tagline, and start using it as key words and share the meaning behind the brand with her audience.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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