Branding an Emerging Publishing Company (Strategy)

Listen to our featured Ask Those Branding Guys™ radio show podcast: Upland Avenue Publishing

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a new self-publishing company.

Joining us on the show was April Sheris of Upland Avenue Publishing based in Santa Fe New Mexico.  Upland Avenue Publishing was created as a haven for aspiring authors to learn as well as publish their manuscript.  Upland Avenue has focused on many genres including inspirational, children’s titles and relationship topics.  Their goal is to have a personal relationship with their writers to ensure they gain the knowledge necessary to create a sell a good product rather than just publish a book.

April shared that print books will always be important because people still like to have that tangible object in hand.  Digital books are now working to provide more of an experience to consumers by providing additional author/character information and adding interactive experiences.

Upland Avenue differentiates from vanity publisher by forming a partnership with their authors to provide education and a support system.  Their new tagline “Stories That Speak to the Lifestyles of the Urban Sophisticate” is targeted at trendy, working individuals who are influencers and trendsetters in an urban environment and are making the time to tell their story.

To achieve attracting authors that fit the Urban Sophisticate profile, Upland Avenue is consistently driving their social media campaign using Facebook, twitter and google ad words.  April likes Facebook because it has tools to target your message and share with your audience.

April’s tip to aspiring authors:  It’s never too early to start building a following via social media and building the platform for your book.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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