Brand Building Using Google (Brand Building Using Google (Knowledge)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today we are discussing how to brand your business using Google.

Google is a powerful resource for building a brand.  Key elements of using Google to build your brand include leveraging its power as more than just a search engine.  Google is a tool to get your marketing message to your target audience.

Google owns YouTube, the online video site as well as Google+ social media venture.  Google+ integrates social media with search marketing to assist companies in developing their online presence.  An additional Google+ tool is called Hangout, which is video conferencing feature.

Having a Google+ review for your company is an important component of enhancing search engine optimization (SEO).  A best practice when placing ads on search advertising is to know where your customer is in the buying/research process and ensure you are placing the appropriate content in front of them.

Google encourages a good customer experience from their advertisers.  If a positive customer experience is not provided it will result in a lower Google+ score and increased advertising cost.  Conversely, you can drive the cost of advertising down by enhancing the search experience.

Evaluate whether or not it’s time to begin or enhance your Google advertising program.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

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