Is Your Product Succeeding on the Shelf? (Knowledge)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today I am prompted by a recent Forbes article by Mark Osborn to discuss critical elements to ensuring your product is successful in stores.

We have frequently discussed the exponential growth in consumer choices for all kinds of products. Nowhere is the more impactful to your business than when you are vying for shelf space and recognition at a brick and mortar retailer.

 As retailer partners demand comprehensive strategies from consumer products makers, it’s up to you to lure customers to your product by designing engaging experiences at the shelf that will set your product apart from the more ordinary competitors.

Your sales force is the critical factor to success. Enable them to drive collaboration with in-store partners. When creating your message for the shelf, remember to focus on the story or your brand what makes it unique, compelling and believable.

Anything you can do to enhance the in-store shopping experience by customers for your product will strengthen your brand and position your company for more shelf sales in the future.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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