Hello, I’m
Jim Glover, That Branding Guy, for Once
a Day Marketing™. Today we are
taking a look at brand message targeted at the Millennial Generation.
Millennials
or Generation Y, are generally considered to be young adults with birthdays
between the 1980s and early 2000s. According to the Pew Research Center, this
year the Millennials are expected to unseat Baby Boomers as the largest living
generation.
If your
business wants to capture a portion of millennial’s $200 billion annual
spending keep in mind that this age group has grown up online with social media
and have instant access to the information via their smartphones. A Facebook,
text or e-mail messages will elicit a quicker response than a more traditional
phone call or other type of advertising.
A business
that is interested in reaching the Millennials, should craft a creative and
authentic message that will capture the interest of this young, educated group.
Focus distribution on the social media channels like Twitter, Instagram,
Facebook and Vine. Ensure you message is delivered consistently; Gen Yers tend
to be less brand-loyal than their parents.
If you plan
to target the Gen Y market, integrating social media into your campaign will
increase your chances of success. In fact, in today's marketing world, it's
almost imperative that you use social media to garner any form of marketing
success.
© 2015 Once
a Day Marketing™. All rights reserved.
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