Brand Building with Yelp (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Chatting with Yelp's Howie Kaibel

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how Yelp can help your business.

Joining us on the show was Howie Kaibel, Community Manager and Marketing Director in New Mexico for Yelp, the social networking site for local businesses. We discussed how local business can use Yelp to connect and interact with people in the community as well as visitors that may be seeking them out.

Yelp Fast Facts:

·         139 million average monthly unique visitors

·         69% of reviews are positive – users like to rave about a great experience

·         60% of users are over 35

·         78% of users have a college education

·         66% earn >$60K annually

·         All types of business are using Yelp

Kiabel shared that Yelp essentially provides a virtual storefront and that is it easy for a business to begin using Yelp to build their brand at no cost. Kaibel advises business to go beyond claiming their Yelp page. He encourages becoming engaged in the process and with customers to take it to the next level. Yelp also has the capability to allow merchants to offer a discount or deal on check in.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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