Once a Day Marketing™ featured video
blog: Add
Pizzazz to Your PowerPoints
Hello, I’m Jim
Glover, That Branding Guy, for Once a Day Marketing™. Today we are talking tactics to add pizzazz to
your PowerPoint presentations when you are speaking in a public setting.
PowerPoint
presentations are still a very popular way to share information about your
company, brand, products or services.
However, not all presentations are created equal. I’ve seen many that are bland. It’s very important from a branding
perspective for you (or someone in your organization) to enhance your
presentation because it is a visual cue and a reflection on your brand.
Here are a
few ideas we recommend you consider when you are preparing your next set of PowerPoint
slides. First take into account who your
audience is and create compelling content that aligns with their
interests. Next, don’t fill your slides
with text. Express your topic in a few
words, and then share the rest of the information verbally.
Content
should be visually appealing. It’s not
just about what you are saying but also what your audience is seeing. If necessary, engage a graphic artist to create
compelling images. Consider enhancing
the physical presentation through animation.
PowerPoint contains powerful tools that allow you to move objects
around. Don’t use this feature for the
sake of moving those objects around, do use it to enhance a point you want to
emphasize with the audience.
Lastly,
integrate such things as audio, video or links to the internet. All of these elements will make your
presentation much more engaging for your audience.
Benefits
associated with adding a little bit of pizzazz to your PowerPoint include audience
appreciation, positive reflection on your brand and creation of favorable
impressions in the minds of the audience.
It may result in more speaking engagements if that is your goal. You will also have a good deliverable to
share online at Slideshare or other sites to create brand awareness, allow
potential customers to find you and potentially obtain new leads.
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