Listen to our featured Those
Branding Guys radio show podcast: Ryan
Smith Google Partner Ambassador
Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed how to brand your business using
Google.
We spoke
with Ryan Smith, Online Marketing Manager at the Ad House Agency here in New
Mexico, about how to harness the power of Google to build a brand. The Agency is a certified Google Partner and
Ryan is one of only five Google Partner Ambassadors in the world. In this role he is a resource available to
other Partner agencies to ensure they have what they need to perform better for
their clients.
Ryan shared that
the key element of using Google includes its power as more than just a search engine;
it is a tool to get your marketing message to your target audience. Google also owns YouTube, online video site
as well as Google+ social media venture.
Google+ integrates social media with search marketing to help companies
develop their online presence. An additional Google+ tool is called Hangout, which
is video conferencing feature.
Having a
Google+ review is an important component of enhancing search engine optimization
(SEO). A best practice when placing ads
on search advertising is to know where your customer is in the buying research/process
and ensure you are placing the appropriate content in front of them.
Google
encourages a good customer experience from their advertisers. If a positive customer experience is not
provided it will result in a lower Google+ score and increased advertising
cost. Conversely, you can drive the cost
of advertising down by enhancing the search experience.
Use the
knowledge from today’s show to evaluate whether or not it’s time to enhance
your Google advertising program.
Enjoy the
podcast.
No comments:
Post a Comment