Listen to our featured Ask Those Branding Guys radio show podcast: Marketing
N-Hance National Franchise
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. Today we are
discussing what it takes for a franchisee to brand and market a national
franchise.
On our radio show Those
Branding Guys, we spoke with Charles Schmidt, franchisee of N-Hance
Revolutionary Wood Renewal, a national franchise whose process for refinishing cabinets
and floors has no dust, no mess and no order.
Schmidt, the former COO of Acoma Business Enterprises, wanted to follow
his heart and build and brand his own business in the Santa Fe area.
Schmidt discusses the strategy he is using to build his
brand and target potential new customer through the established recognition of
a national franchise brand. He shares
his latest branding successes and challenges including the importance of
developing an adequate marketing budget.
Hayduk and Glover shared branding tips for Charles to follow as he continues
to roll out his brand.
Also appearing on the show was Alan Hickman, co-owner with
Jan Stringer of Attracting Perfect Customers, a consultancy that has developed
a proven process to attract desired customers.
Hickman and Stringer have authored numerous books and Hickman shares
tips on how your positive actions can lead to a portfolio of perfect customers.
Enjoy the podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Those Branding Guys™ every Monday at 11am
(MST) streaming live on SantaFe.com KVSF 101.5 FM.
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