Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action
Wednesday and we are discussing sales and how it is related to branding and
top of mind.
As you now
know, branding is the process of creating the right image of your product or
service in the mind of your customers.
Marketing is the communication of your compelling message that is
relevant and will resonate. Sales is
being in the right place at the right time when that customer finally wants to
buy a product or service and they chose yours.
In my
production days I once received a call from a crew member asking if I had any
production job available. I didn’t have
anything at that time but I told him I would call him when I did. Five minutes later I received a call from a
client who hired me to produce a national television commercial. Five minutes after that another crew member
called asking me for a job and you know what, I said "Perfect timing, I
need someone for this new production, you’re hired." Crew member #1 was already out of mind.
Over time I
have developed a few sales rules of my own.
First, it’s ok to be persistent with a potential customer within reason. Next, it’s ok to be even more persistent if
you feel they really do want your product or service. I believe sometimes customers just forget
like I did, so you need to remind them.
Lastly, secure a yes or no because a maybe will not move you any closer
to closing the deal.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once
a Day Marketing™. All rights reserved.
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