Hello, I’m
Jim Glover, That Branding Guy for Once a Day Marketing™.
Today is Smart Monday and we
are looking at three key concepts to understand when building your brand.
When
planning how to deliver your compelling marketing message to potential
customers, it is essential to consider reach, frequency and consistency.
Reach is the
population of potential audience that will be exposed to your message.
Frequency is
how often you share your message with the target audience.
Consistency
is sharing the same message over and over so that it will stick in the minds of
your customers.
Reach, frequency
and consistency are critical concepts.
You should be selective in advertising because you don’t have to reach
everyone with your messaging, not everybody is your potential customer. Once you have identified the target audience it’s
important to determine how your message will be distributed to those potential
customers in your market area.
When
determining frequency, ensure that you share the message enough so it will
resonate with your potential customers and your brand becomes top of mind when
they are thinking of buying the kind of products or services you offer.
Have you
heard the slogan “You’re in Good Hands with Allstate”? This insurance company has been using this
message for a very long time; it is relevant and maintains mindshare with customers
when they are looking for insurance.
Evaluate your advertising and identify how you can accomplish the same
consistency when you are sharing your compelling marketing message.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once a Day Marketing™. All rights reserved.
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