Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are talking with the founder of a new company branding from the heart.
On our radio show Ask Those Branding Guys, we spoke with Val Alarcon, who has recently launched a new business, Vitality With Val. Her background includes marketing and market research but her passion is around inspiring others to lead a healthier lifestyle.
Alarcon’s business is a result of her own illness and journey of learning, healing and recovery. She has obtained a formal education and certification as a health coach. She differentiates her business from others by her mission to empower and inspire others to reclaim their lives through health and wellness.
To share her message and build the brand, Val conducts vitality workshops, hikes, and works with farmers and restaurants to show her clients how to create meals with the freshest ingredients. Glover mentioned that keys to success include reaching like-minded people and developing strategic partnerships with where her services are a good fit.
Ask Those Branding Guys also spoke with Carolyn Parrs, founder of Mind Over Markets. For the past 12 years, she has focused on Green Marketing and assisting companies she believes in to succeed. Carolyn noted that Green Marketing places more emphasis on such things as sustainability of packaging and the supply line. Green businesses are also responding to customer demand for increased transparency.
Enjoy the podcast.
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