Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Digital Friday and since I like to look at trends, today we are going to discuss a new way to simultaneously advertise to digital multitaskers.
There is an increasing amount of digital device multitasking going, especially among younger users. They may be passively watching television while using their smart phone or are online. According to Nielsen, over 84% of smart phone and tablet users are also watching television at least once a month.
A related trend is occurring in social media. Comments about television programs have skyrocketed in the past year from 8.8 million in July of 2011 to 76 million in July of this year. When people are watching television there are commenting about the show at the same time.
The question is how can you get the word out to multitaskers on multiple devices simultaneously? MTV has come up with a solution.
To support large advertisers such as Pepsi, MTV has created a multi-platform advertising service. This enables broadcast of an advertisement during a television show, such as the recent MTV music awards, and also delivers the same ad at the same time to the MTV website and mobile app. If someone is multitasking they will receive the ad simultaneously on all devices. No matter which device has their attention, potential customers will see that advertisement.
As more and more people are multitasking, regardless of their age, you will find this kind of multi-platform advertising support service available. It is something to think about, especially if you have a younger audience because that younger audience is definitely multitasking more so than an older audience. You will be ahead of the curve if you are considering multi-platform advertising right now.
That concludes Digital Friday. Join us next week for Smart Monday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.
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