Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing. It’s Strategic Tuesday and we are continuing our series discussing the various nodes within the marketing ecosystem. Today’s topic is audio/video.
I’ve been involved in the professional audio/video industry for my entire career. Audio/video is the process of using audio and video or sound and images to tell your story and market your message and it is simpler to produce and distribute audio and video than ever before.
The components or cells for sharing your audio and video in the market are vast and growing all the time. There are still the classic channels such as network, cable and satellite television and many avenues you can pursue with television commercials. Radio and online radio like Pandora are also good tools.
You may have experience with podcasts. If not, that is something you may want to explore. Audio/video product placement at events such as tradeshows is another option, allowing customers walking by to see your video. Promotional videos are run on the screen in movie theatres prior to the movie. These are only some of the opportunities for you to use audio/visual to relay your marketing message.
Benefits associated with using audio and video include favorable pricing; ability to demonstrate or showoff a product or service. A/V allows the creation of an emotional experience using sights and sounds that will draw your customers in more so than other mediums. Perhaps the best feature of audio/video is that once you produce it you can reuse or repurpose it over and over again. You can share it on your website or leverage it for a mobile application. There are numerous possibilities once the A/V is complete.
That concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.
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