A Strategic Look at Logos (Strategic Tuesday/Physical Evidence)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing.  Today is Strategic Tuesday and I know by following us and implementing marketing every day your business is getting stronger.

Today we’re going to talk about logos, one of my favorite subjects.  I love logos.  I love seeing logos on signs and business cards and products and so forth.

The purpose of a logo is to remind consumer of your company.  You want it to be unique and distinctive so people recognize and remember it.  The objective of that logo is to entice customers to gravitate to it and your product when they make a purchase.

When I mention Nike, Chevrolet or McDonald’s, can you clearly see the logos in your mind?

Here in the state of New Mexico a Zia (left) is very popular logo.  It’s the symbol on our state flag and many companies use it as their company logo.  The goal of your logo is to separate you from the crowd, it doesn’t make sense to use a symbol that many other companies are already using.

As you are developing or analyzing your logo, consider how distinctive it is to your customers.

Below is the logo for my company The Idea Group.

Take a close look.  It’s an “i” and a “g”.  It may not pop out at you instantly and it’s not critical that you detect the i/g.  It has accomplished the objective of being distinct and unique.  I’ve been using the logo for ten years and when people see it, they remember it.  I’ve have people remember meeting me years earlier before because of that logo on my business card.

That’s what you want to accomplish, make it memorable.

That concludes Strategic Tuesday.  Join us tomorrow for Action Wednesday.  To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com.  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.