Being Digital: Negroponte Was Right! (Digital Friday/Product)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing.  It’s Digital Friday and my blog today is prompted by a story I heard recently on NPR Radio about a sheepherder in Mongolia who is following the NBA Orlando Magic via the internet.  That’s a big statement on being digital.

In 1995 I had the opportunity to hear Nicholas Negroponte discuss about his new book “Being Digital.”

Nicholas hails from the MIT Media Lab.  He is also well know for the model of One Laptop per Child and something called the Negroponte Switch where he states “everything that is wired should be wireless and everything that is wireless should be wired”.

In his book “Being Digital” he talked about things that we take for granted now.  He predicted the world of smart phones and touchpads.  It’s nice to see that it has all come to fruition.

The one topic raised that really made me think was that there are numerous advantages to being digital and having a digital product.  You have no manufacturing, packaging, warehousing or shipping. The product can be shipped electronically anywhere in the world.  Negroponte’s final point was just that, with the digital product there are no boarders, the world is one big market.

Seventeen years later I now have my digital product with Once a Day Marketing.  I have no borders constraining my product distribution.  I see people from all over the world, in fact 76 countries, following my blogs.  They are able to access it instantaneously 24/7.  I don’t have any packaging, shipping or warehousing.  Many companies, myself included, are moving toward being digital.

Nicholas Negroponte said that being digital would change the world.  No one following this blog would dispute that.  So the stretagic question is, are you being digital?  What are you able to enhance within your company to take advantage of the power of digital technology?

That concludes Digital Friday.  Join us next week for Smart Monday.  To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com.  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.