Once a Day Marketing: February 2018

Tuesday, February 27, 2018

Branding a Community Resource

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with a non-profit focused on building healthy and vital communities.

Joining us on the show were William Smith and Jamie Aranda, President/CEO and Communications & Marketing Associate, respectively, of Santa Fe Community Foundation (SFCF). Santa Fe Community Foundation has awarded approximately $67 million in grants since they were founded 37 years ago, supporting equitable access to education and addressing poverty across Santa Fe and Northern New Mexico.

SFCF has recently launched a new strategic framework redefining their mission focused on this place, our people and the power to effect change and created a tagline Place, People & Power. Bill shared that he received feedback regarding the “Power” component of the tagline making people uncomfortable. He thinks this is exactly how a bold brand should make people feel to drive the creative thinking SFCF is seeking.

To accomplish their mission, SFCF works with large philanthropic organizations and individual to match available resources with the appropriate projects. SFCF also provides workshops for non-profits.

Santa Fe Community Foundation has done extensive outreach to their Board of Directors, staff and donors honing in on the message of people, place and power to ensure everyone within their organization understands the mindset of the new strategic framework.

SFCF’s biggest branding challenge is lack of community awareness. To let the community know more about them, SFCF is telling stories of the good work non-profits who receive grants from SFCF accomplish with resources from philanthropy. Glover agreed that story telling is an effective way to reach the hearts of donors, hopefully making the financial aspect of making a donation less of a consideration.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That Branding Guy™ every Saturday at 2:00pm (MDT) on Talk 1260 KTRC and 103.7 or stream live on SantaFe.com

Tuesday, February 13, 2018

Branding a Non-Profit Focused on Play

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with a non-profit focused on play.

Joining us on the show was Kafi Hauser, Director of Marketing & Communication for Playworks, a non-profit based in Oakland, CA whose mission is to ensure that every kid gets a chance to play every day. To accomplish this goal, they share their programs with schools across the country. This year Playworks will serve over 1 million kids at 2,000 schools.

To further their mission, Playworks focuses on encouraging outdoor activities and they try to make the link between activity and being a strong learner. Kids bring home the skills they learn and share with siblings as well as parents.

The impact of Playworks programs include tools that move beyond the playground including increased conflict resolution ability and empathy. Playworks processes include wind-down at the end of recess and play time to transition participants back into a quieter learning environment.

Playworks’ target markets include school administrators and principals as well as foundations and individual donors. They engage their audiences through a variety of traditional and social media avenues including email and content marketing. The social media marketing plan is monitored and revised as needed to ensure it is optimized.

Kafi shared that even as a large organization their biggest branding challenge is awareness. To increase brand recognition, Playworks is trying a variety of tactics including social media influencers.

Enjoy the show!

Saturday, February 10, 2018

MuezBiz: A Unique Brand for Musicians and Music Enthusiasts

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with a new business.

Joining us on the show was John Cole – Founder of MuezBiz.com, an online community for musicians and music enthusiasts to make money. Anyone can become a member retailer and/or publisher at no cost and sell music, merchandise and even general seating tickets on the site.

MuezBiz enable artists to share/sell their music without a having tremendous budget. Members define up to 12 stores that are genre specific (e.g., rock, jazz, blues, etc.). As a social site, MuezBiz displays ads to users that recommend local music retailers.

John is a musician himself and the idea for MuezBiz evolved as he noticed tools that companies such as Amazon were introducing to enable easy purchasing for customers. Glover encouraged John to share the story behind the brand of how MuezBiz can empower musicians.

The target market for MuezBiz is music lovers. Glover reminded John he should not try to be all things to all people. Tailoring marketing campaigns to a more narrowly focused customer type would be a great place to start and expand as time goes on.

To get the message out about MuezBiz, John is coordinating with local music stores to have workshops about the community. Glover recommended that he perfect his workshop and share via Skype to reach a wider audient. That Branding Guys also shared a strategy to contact online influencers to gain attention for MuezBiz.

Enjoy the show!

Monday, February 5, 2018

Social Media Tips From an Expert

Hello, I’m Jim Glover, That Branding Guy, for Oncea Day Marketing™. On our radio show That Branding Guy™, we discussed social media marketing with a local author.

Joining us on the show was Lynn Cline – founder of Writer’s Ink, author and radio show host. Lynn’s radio show Cline’s Corner, covers a wide range of topics across the community including books, art and music. Her Maverick cookbook combines recipes with the history and stories of people who combined their life with food. This is her best-selling book and draws interest from outside New Mexico.

Lynn began her career as a news journalist and founded Writer’s Ink when she decided to move in a different direction. Writer’s Ink meets the needs of other writers who would like to learn how to create press releases and material to promote their own work. Over time her business grew to include many types of clients in addition to writers.

Lynn then began to move into more of a marketing business as she learned to leverage Facebook and twitter along with her writing skills. She differentiates her services through the ability to connect clients with her radio show and food blog and also offers training for social media platforms.

Glover noted that social media is not as free as it once was. Business page may not be seen widely unless the business pays to boost their posts or use ads. Social media platforms will ensure that your posts will reach the demographic you are trying to reach.

Many people have moved away from Facebook and twitter and are now using Instagram and snapchat. As a more visual tools, these are great to promote products and tell your story via pictures. Glover reminded brands to ensure you keep the content compelling!

Enjoy the show!