Great Design Enhances Your Brand (Strategy)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how important it is that customer encounters with your brand are visually appealing, send the message you want to convey and provide instant recognition of the brand.

 

Visual cues about your company and brand are essential for customers to understand your message. The design process begins with a graphic artist who is well versed in what the client’s brand is all about and translating that into great visuals with an emotional impact.

A company’s logo has generally been thought of as an extension of the brand and is often the first visual element customers encounter. Extensive use in the current digital environment, in apps and on small devices, has now made it a key identifier of the brand. Now more than ever it is essential to remember that less is more and focus on creating memorable designs that will draw in the customer.

Common errors businesses make when they are working on design elements is not aligning to what the business does and desiring a graphic that does not tell the appropriate story. Another mistake is developing a logo doesn't scale well when downsized to fit into the space allocated for displaying an app on a smart phone.

Establishing visual prompts for customers reaches beyond logo or advertising designs. The appearance of a store front, signage, etc. should be clear, inviting and informative as well as convey what your business is about. You only get one chance to make that all important first impression.

Leverage the 7Ps of marketing to review where visual cues may require enhancement for your company.

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501.1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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