Listen to our featured Ask Those Branding Guys radio show podcast: Desert Rock band St. Range
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed branding and marketing of a Santa Fe band.
Joining us on the show was Braden Anderson Manager/Drummer
for the Santa Fe band St. Range. Their genre is desert rock, a sound that contains elements of surf and garage
rock which began in the Palm Springs California area.
Braden shared that a unique differentiator for a band is
essential in the music world and is something they think about every day. What
sets them apart is adding a different flair to the classic rock sound.
As performers, St. Range has two customers: agents that
book them and their fans/followers. To engage their followers, St. Range has a
Facebook page, is on Instagram, Twitter and music sites which they update
frequently.
To gain attention from record companies, St. Range does
an extensive amount of promotion to create awareness and a platform for their music.
Another part of their brand is to be professional and arrive at venues and
setup early and work hard to put on a great show.
Glover shared that the easier it is to contact the band the
easier it is to hire them. Braden knows how important it is to have a strong
platform and a good business process, they are essential to connect with
agencies that can take the band to another level.
Formerly known as The Strange, St. Range’s branding
challenges include a recent name change due to licensing and legal issues. As
they updated their brand the new name was chosen to reflect the desert rock
genre because it works well with their logo and holds true to the roots of
their original name.
Glover suggested the band ensure they provide a memorable
moment, or what he calls an "engaging encounter," when performing
live so the show is more memorable to the audience.
Enjoy the show.
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
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Marketing™. All rights reserved.
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