Leverage Google to Build Your Brand (Strategy)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how to enhance your brand using Google.

Google is a powerful resource for building the reputation and reach of a brand. The key to using Google in building your brand is to leverage its power as more than just a search engine. Google is a tool that can distribute your marketing message to your target audience. 

Google owns YouTube, the online video site as well as Google+ social media network. Google+ integrates social media with search marketing to assist companies in developing their online presence. Having a Google+ site for your company and posting appropriate material is an important component of enhancing search engine optimization (SEO). An additional Google+ tool called Hangout, is a video conferencing feature.

When placing ads on search advertising, one best practice is to understand where your customer is in the buying/research process and ensure you are placing the appropriate content in front of them. Google ads can be targeted to individuals who have visited your website or to people in a particular physical location.

Google encourages a good customer experience from their advertisers. If a positive customer experience is not provided it will result in a lower Google+ score and increased advertising cost. Conversely, you can drive the cost of advertising down by enhancing the online customer experience.

Evaluate whether or not it’s time to begin or enhance your Google marketing.

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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