Hello,
I’m Jim Glover, That Branding Guy, for Once a Day
Marketing™.
Today we are discussing importance of building an online community with your
customers.
Now more
than ever it is vital to connect with your customers online. Customers and
potential customers want to learn about your business, employees and products.
Creating an online community can provide followers with insights into all
aspects of your company and allow you to make an emotional connection. It can
also be a means of communicating product information as well as specials and
exclusive offers.
Once you
establish a community on a platform like Facebook, you can promote it in clever
ways such as stickers on packaging that invite customers to participate.
Remember to be consistent. If you do decide to create online interaction with
followers post something relevant that will resonate with your audience on a
daily basis.
Responding
to comments is another vital component of online interactions. Whether positive
or negative, ensure you acknowledge customer comments and follow-up as
necessary.
As you
review your overall marketing campaign, evaluate the plan you have in place to
entice your customers to interact with your brand through digital channels and
technologies. Consider offering incentives and benefits to encourage customers to
interact with your company through available digital channels.
Each new
exchange is a great opportunity to build and strengthen your relationship with
customers and fuel future sales.
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com
KVSF 101.5 FM.
© 2016 Once a Day Marketing™. All rights reserved.
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