The Liquid Muse: Branding a Mixology Expert (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Natalie Bovis The Liquid Muse

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe mixology professional.

Joining us on the show was Natalie Bovis, Founder of The Liquid Muse, a mixology business she started 10 years ago. She consults with liquor brands, teaches cocktail classes to bar staff, sales teams and the general public and is part owner of a liquor brand. 

The idea for The Liquid Muse came about when Natalie was a restaurant publicist in Washington DC. She noticed how eateries were using herbs in their cocktails and learned there was an amazing passion for mixology among bartenders. She quit her job, began learning more about mixology and started The Liquid Muse as a blog. This led to writing & consulting and grew into the business it is today.

Cocktails were created in the USA and have a fascinating history dating back to the 1800s. Many bartenders moved to Europe during prohibition and the popular drinks became popular there as well. Various liquors were important in different timeframes and the current trend is the foundations of the mixology.

Natalie’s audience is mainly comprised of bar professionals, she is often called upon to work with female consumers and her classes make mixology fun. In addition to teaching, Natalie has authored several books about cocktails.

The largest event during the year for Natalie is the New Mexico Cocktails and Culture Festival. This year it will be June 3-6 and includes seminars, parties, and a new event – the chef and shaker challenge. The goal of the event is to teach hospitality professionals the art of the mixologist. New Mexico cocktail week begins Memorial Day weekend ad leads up to the festival.

Natalie’s biggest branding challenge is explaining all the various aspect of her business. Those Branding Guys suggested that she think about what the essence is that connects all the aspects of her brand. Natalie’s branding tip: focus on collaboration and cross-promotion with others to generate organic growth.

Enjoy the show.

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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