Listen to our featured Ask Those Branding Guys radio show podcast: Cyndi Conn and Creative Santa Fe

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe non-profit organization.

Joining us on the show was Cyndi Conn, Executive Director of Creative Santa Fe. Creative Santa Fe is a non-profit organization focused on strengthening the local creative economy through the arts. In the past five years they have expanded their efforts to encompass a broader scope that includes technology and other aspects of the economy.

There is a community of global leaders including scientists, business people and artists in Santa Fe that Creative Santa Fe leverages to solve all types of problems in a creative way. They work with other communities and global partners to shine a spotlight on the assets we have in our community. Cyndi sees the organization’s interdisciplinary approach becoming a model for others to follow. Creative Santa Fe also partners with communities to embrace risk they may not have taken on their own.

One branding challenge of Creative Santa Fe is clearly communicating the broader picture of what they do even though people do understand some of components that comprise each effort. Glover shared that it is essential to let people know what your brand is all about and what differentiates you. Cyndi feels it is now time to update the website and shift from a projected/theoretical theme to a building/accomplishment message.

Participation, engagement and public events are critical to Creative Santa Fe’s success in reaching out to supports and gain new ones. They have a newsletter and want to do even more to tell the community about what their success stories.

Cyndi’s branding tip to other business: be very clear what your unique offering is and be passionate about what you do. Nothing is a better message than other seeing how much you care about your brand.

Enjoy the show.

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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