Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. Today we are sharing the fourth installment
in a series of discussions all focused on practical advice you can use when you
consider hiring experts to assist you with branding and marketing.
Media is an
essential tool to promote your brand and products. Using video increased SEO over sites with text
only and watching a product video makes consumers feel more comfortable about
their buying decision. When it is time
to create the video about your company and brand, invest in professional media
production to ensure you are sharing the right message and meeting customers'
needs in a crisp and polished video production.
There are
two main areas of expertise in creating video: media producers and media
production companies. The media producer
is the person who provides creative input and manages the production as well as
other professionals. Media production
companies are sometimes just that. They
know how to capture images and edit, however, they may not have the creative
capabilities you require. Selecting a
first rate media producer is the most important element to a successful video.
Qualifications
to review when you are considering a media production company include general
production skills; they should be very familiar with cameras, capturing images
and providing the kind of shots you are looking for. The professional you hire should also be very
competent in audio production.
Graphics and
animation are powerful tools that will enhance the production value of a video
or media production. Validate the
company you are interviewing has a good graphic eye, knows animation and how to
make images appear on the screen as you expect them to look. Editing is another important element. The media expert should be able to take the
footage they shoot and turn it into a compelling story that has a beginning,
middle and end regardless of the length.
Lastly, the
media professional should be comfortable working across various platforms. They should
know traditional video production and understand what it takes to run
video successfully on a smart phone, computer, tablet, video wall, kiosk or any
of the other environments where media is used today.
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
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