Listen to our featured Ask Those Branding Guys™ radio show podcast: Spaceport
America
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed re-branding
one of New Mexico’s leading edge businesses.
Joining us on the show was Tammara Anderton, Director of
Business Development for Spaceport America, the world's first purpose-built,
commercial spaceport, located in Sierra County, New Mexico, just west of the
U.S. Army White Sands Missile Range. Their mission
is to provide a supportive home for commercial space tenants and customers so
that they can make great contributions to the industry and also inspire and delight
visitors.
Sir
Richard Branson's Virgin Galactic and SpaceX are just two of the enterprises
working on suborbital space launches. In
addition to space launches, Spaceport America hosts special events,
photo-shoots, filming and air-related activities. Southern New Mexico's 340 sunny days make
Spaceport America an ideal place for all of these activities.
To
create more awareness for Spaceport America and to provide a unique space
experience, a visitors center has opened in Truth or Consequences, NM and tours
are now offered to the property by Follow the Sun Tours and Ted Turner
Expeditions.
Tammara shared that Spaceport’s biggest branding
challenge is ensuring people understand that facility is not owned by Virgin
Galactic. Spaceport America is owned and
operated by the state of New Mexico and Virgin Galactic is a tenant and
strategic partner in the promotion of the property.
Enjoy the podcast.
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2016 Once a Day
Marketing™. All rights reserved.
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