Capturing the Latino Market (Strategy)

Listen to our featured Ask Those Branding Guys™ radio show podcast: Javier.LA - Latino Branding Experts

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding with a focus on the Latino market.

Joining us on the show were Javier Samudio, Founder, Francisco Gonzalez, Co-Founder and Claudio P. Korinko of Javier LA, a Los Angeles-based branding & marketing firm specializing in Latino market. They assist clients to reach outside their usual channels to create additional Latino connections to their brand.

Javier LA also conducts research around demographics to better define insights into the Latino market and leverages this information to better serve their clients.

Fast Fact about the fast-growing Latino Market:

-          55 million Latinos in the market place

-          $1.5 trillion $ in spending power

-          Voting population expected to double by 2030

-          Median age 27 years

-          Family/Community minded

Brands are taking notice of this market and targeting their message accordingly. If companies are not engaging the Latino market they are passing up a significant opportunity. To be successful, it is critical to recognize family/community values and create messaging that will resonate and create a link with the Latino consumer.

Javier LA tip for businesses looking to reach the Latino consumer: avoid common pitfalls including following stereotypes rather than knowing your audience and believing that reaching is the same as connecting to the Latino customer.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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