Branding a Gourmet Pub (Strategy)

Listen to our featured Ask Those Branding Guys™ radio show podcast: Branding The Loyal Hound Pub

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing for a new local restaurant.

Joining us on the show were Dave Readyhough and Renee Fox, owners of The Loyal Hound Pub here in Santa Fe, NM. Loyal Hound offers an updated pub menu focused on organic, locally-sourced food. They have positioned their brand as providing unique, gourmet food. Renee, also the chef, strives to serve menu items that you wouldn’t make at home or get down the street.

The gastro-pub style of restaurant was chosen specifically to fill a niche in the Santa Fe cuisine landscape. Dave and Renee are focused on attracting local clientele to establish the base of their business.

Glover suggested that creating a loyalty program and playing on the word “loyal” in the Pub name would be one good strategy to attract and retain customers. He also reminded Dave and Renee that social media is a powerful tool to engage customers, however, one caveat is the ensure consistency.

Renee shared that among current branding challenges is the constant need for communication. One of the ways The Loyal Hound accomplishes making their presence known is through participation in fund-raising events.

Dave’s tip for anyone branding a new endeavor is to believe in your concept and be passionate about your business.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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