Discussing Branding With New Mexico Magazine (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Dave Herndon, Editor-in-Chief, New Mexico Magazine

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tourism and the branding of New Mexico with the Editor of the state’s magazine.

 Joining us on the show was Dave Herndon, Editor-in-Chief of New Mexico Magazine. Part of the Department of Tourism, the 92 year old publication promotes travel throughout the state and focuses articles on history, culture, cuisine, lifestyle and related activities. This aligns well with the current New Mexico True advertising campaign.

Glover pointed out that for non-residents, which comprise 68% of subscribers, the publication with its enticing photographs creates anticipation and encourages visitors to plan what to do on their next visit. The magazine is also a great reminder of what the state has to offer.

Herndon shared that while circulation has not suffered in recent years, the rapid expansion of social media choices has lured advertisers away. To sustain itself, NM Magazine constantly works on audience development in an effort to attract new readers and followers.

Dave’s advice: choose your targets and focus your branding and marketing efforts there. You can’t be all things to all people.

Check out the New Mexico Magazine here.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2015 Once a Day Marketing™. All rights reserved.

Inbound Marketing Explained (Knowledge)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at inbound marketing is and why it is important for your business.

Inbound Marketing is a permission-based marketing strategy that enables potential customers to find your company at their convenience.

Advertising content is created and distributed using the power of social media digital channels to attract customers who are interested in your products and services. The premise is that potential customers intrigued by your offering will find your message and follow it back to your website, 800 number or store to obtain more information and ultimately make a purchase.

My company Once a Day Marketing™ has produced over 500 video blogs featuring content with branding and marketing advice shared via social media channels. We have followers in over 170 countries viewing, reading, liking, commenting and sharing our blogs.

This is inbound marketing. These posts create a life of their own and continue to generate brand awareness and interest 24/7/365 all over the world.

Inbound marketing should be a major part of your branding efforts. To learn more about inbound marketing, click on the link to watch my Once a Day Marketing™ video: Inbound Marketing is Like Fly Fishing

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2015 Once a Day Marketing™.  All rights reserved.

Are Your Marketing Results Measuring Up? (Knowledge)

Hello, I’m Marianne Tenenbaum, contributing blogger to Once a Day Marketing™. Today we are looking at measuring results of your marketing campaigns.

A popular maxim in process improvement says you can’t improve what you don’t measure. This applies to marketing efforts as well. How are you determining the success of your marketing campaigns? Do you judge results by how you feel? Are you looking at sales improvement or something else?

If you aren’t measuring results with meaningful data you may not have sufficient insight into how campaigns and channels are performing compared to expectations. As you are developing your next advertising campaign, establish goals for a few simple statistics such as response rate, increase in traffic, number of items sold or gross sales that make sense for your business/product.

When the campaign launches, ensure there is a process in place to gather results. Begin reviewing the performance of the advertising at the close of the campaign and compare that data to the goals you established.

As you continue to measure, you will accumulate fact based information that will enable you to direct your marketing to leverage the strategies that are driving the best results.

Learn more about establishing your goals. Watch our Once a Day Marketing video: SMART Goals

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2015 Once a Day Marketing™.  All rights reserved.

Best 2014 Advertising Campaign (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Newcastle Beer: Best 2014 Advertising Campaign

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tourism branding at the state level and shared our views on the best advertising campaign in 2014.

Joining us on the show was Richard Verruni, Managing Director of The Bishop’s Lodge Ranch Resort & Spa. Richard is on the board of New Mexico Hospitality Association and he shared trends that the tourism industry is seeing for 2015.

The New Mexico Hospitality Association was recently formed through merging the NM Hotel and Tourism Associations. They kicked off the New Year with an aptly titled “Trends” conference. Richard shared that the outlook for tourism in 2015 is positive, with increased spending by the state for advertising outside of New Mexico.

We also reviewed Adweek's top advertising campaign for 2014, Newcastle's "If We Made It." The campaign approach was to share the amazing Super Bowl ad Newcastle would have made if they were an official advertiser for the big event. They say the $4 million Super Bowl ad buy was too expensive so they spoofed their planned commercial through an illustrated storyboard that would have featured actress Anna Kendrick.

Although the ad never aired during the Super Bowl, it generated 1 billion impressions through social media and publicity.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2015 Once a Day Marketing™. All rights reserved.