Which Advertising Agency is Right for You? (Knowledge)

Once a Day Marketing™ featured video blog: Selecting Your Advertising Agency

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today we are looking at outsourcing marketing support for your company, specifically focusing on advertising agencies.

Advertising agencies will create your branding and marketing and may also act as your media buyer.  Through branding they are positioning your products and developing target audiences.  Under the marketing umbrella the agency will create your message, design ads or even produce TV commercials and radio spots.

 Once you have made the decision to hire an advertising agency there are numerous aspects to consider when selecting the one that is the best fit for your company.  Look at their experience; review their portfolio to ensure you like their work. Meet the individuals that are part of the organization. Find out how connected they are to the community and to the media outlets such as local papers, television stations and radio stations.

Other elements to review include the approach they will take to conduct your advertising campaign and the associated costs. Also, confirm that the agency will let you know the metrics they will provide to measure the success of the advertising campaign.  This is a vital element in determining the impact of any advertising.

Ensure you discuss fees. Every agency will be different; they may be project based, hourly or retainer.  Lastly, make sure the agency you select has media buying clout.  If they are going to represent you to place your ads on television, in print or on the radio you want to know that they have the ability to obtain the most favorable pricing.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers .Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

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