Branding a Regional Medical Provider (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Branding Christus St. Vincent Regional Medical Center

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a Regional Medical Facility.

Joining us on the show was Lillian Montoya, VP of Public Policy & Stakeholder Engagement for Christus St. Vincent Regional Medical Center. Their mission is to improve lives by providing compassionate and excellent care to patients and families. Christus St. Vincent has been part of the Northern New Mexico community for 150 years, serves seven counties and 300,000 residents.

In the current environment resulting from health care reform there is a focus on health and wellness. Service provider reimbursements are now results driven and have shifted from a service basis to an outcome and customer satisfaction basis.

Lillian is actively driving the Christus St. Vincent value proposition of quality health care close to home and their investment in the community out to the customer base. Feedback is gathered via surveys, community coffees and one on one patient interaction by the Medical Center leadership team. Christus St. Vincent is adding a $40 million wing in response to customer desire for private rooms.

Christus St. Vincent is providing customer service training to the staff to ingrain a customer-centric culture, empower individuals to take ownership of the message and also act as brand ambassadors.

Lillian shared that, to get their message out, targeted direct mail and print ads for special events work the best. The key to selecting the most appropriate channels is to know your audience. Her advice; completely own activities, manage the brand and be sure to address the negative feedback.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™.  All rights reserved.