Making a Meaningful Brand Stand (Strategy)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are asking you about your company brand stand.

Not sure what a brand stand is? Try answering the question following question: What is something your brand is standing up for?

As an example, look at this picture of this special edition University of Oregon Ducks football team uniform. This photo via Nike of the Oregon uniform in pink and black shows very visibly the Duck's support for cancer survivors, the fight against breast cancer and generating increase breast cancer awareness.

 The Oregon Ducks wore these uniforms in a recent Pac-12 game on national television. Through this display, The Kay Yow Cancer Fund – whose namesake helped inspire the pink-infused uniforms the Oregon Ducks wore – has awarded $100,000 to the Knight Cancer Institute at Oregon Health & Science University.

It's clear the Oregon Ducks took a stand to generate more awareness for breast cancer. This is their brand stand.

Now back to my original question. What is your brand stand? Taking a positive, public action to support a worthy cause not only helps the cause but also enhances the stature of your brand at the same time.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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