Branding Chat with Bunnies by the Bay (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Jeanne-Ming Hayes, president, Bunnies by the Bay

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a company that desires to enable its customers to "give glad dreams".

Joining us on the show was Jeanne-Ming Hayes, president of Bunnies by the Bay, a boutique children's brand based in Anacortes, WA. Bunnies by the Bay has been dedicated to producing and designing stylish baby gifts and essentials for over 28 years.

With its origin based on a family tragedy, Bunnies by the Bay has evolved from a company producing collectable dolls to a brand providing the perfect baby gift that can be personalized to create a family heirloom that will be treasured for years.

Calling into the show from the company's manufacturing hub in China, Jeanne discussed that great products can be made in China, or anywhere, when it is the desire of the brand to ensure that the quality of the product is second to none. This is especially the case with Bunnies because it is important for the stature of the company brand to provide products that babies and infants will enjoy safely.

With its presence in China, Bunnies by the Bay is also making a big "brand stand" through creation of the Half the Sky Foundation and offering a portion of the proceeds from Red Thread Collection sales to enhance the lives of orphans in China.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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