Hello, I’m Jim
Glover, That Branding Guy, for Once a Day Marketing. Today is Strategic
Tuesday and we’re going to focus on generating customer referrals.
If you’ve
been in business for awhile there is a good chance that you have happy
customers who understand what your product is all about, you exceed their
expectations and they are loyal to you.
I think it’s appropriate for you to leverage them as a source for
generating new referrals to your company.
If these
customers are pleased with your products and services, they shouldn’t mind
sharing that information with their friends and acquaintances. Your job is to make sure they know you are
seeking referrals.
Nobody knows
your customers better than you so it’s up to you to determine the best way to
let them know you are seeking referrals.
Then identify how to provide an incentive to them so that they feel good
about the referral. That incentive may
potentiallyl increase their usage of your products as well.
That
concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. To discuss
an online or face to face service engagement and enhance the marketing and
branding for your organization, contact James Glover: (505) 501-1330 or
onceadaymarketing@gmail.com. I’m Jim
Glover, That Branding Guy, for Once a Day Marketing and we’ll see you
next time.
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