Asking Customers: How Can I Help You? (Action Wednesday/Positioning

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing.  Today is Action Wednesday and I’ve got a simple task for you today.

Before I get to the action item I am going to ask you a question.  Why are you in business?  Now you may think it’s for the profit and that is a great by-product, however, I think you are really in business because you believe your product or service adds value to your customers’ lives.

Today’s action item is:  Consider when you last asked your customers how you can help them.  Or, even better, when was the last time you asked them how you could help them today.

Asking that question really means a lot to your customers and I don’t think we ask it enough.  It shows that you are interested in the needs of your clients and customers.  When you deliver after asking them how you can help them, then you and your brand are really going to shine.  I can’t think of anything better to enhance your brand.

The action item is easy; delivering on it is a little more complicated.  Reach out today and ask your customers how you can help them.  It may be via phone, e-mail or something you add to your website.  If you are working on a new marketing piece determine how to integrate that into the content.

I’ll finish today by asking, how can Once a Day Marketing help you?  Let me know in a comment, in e-mail, or however you can.

Thank you joining us for Action Wednesday.  Be sure to tune in tomorrow for Recon Thursday.  To discuss an online or face-to-face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com.  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.