Using Twitter Hashtags (Digital Friday/Promotion)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing.  Today is Digital Friday and I hope you’ve had a great week marketing every day.  Today’s blog is going to address Twitter’s hashtags.

What are Twitter hashtags?  The pound sign (#) is the symbol for a hashtag.  It is used to search words, letters, phrases or even other symbols related to a specific topic.  The hashtag groups tweets by a common theme so people can search for particular interests.  For example, you may search #NBA for tweets related to the playoffs or #MIB3 for items talking about the latest Will Smith Men in Black movie.  Whatever you interests, you can probably find a hashtag that is centered around it.

When you are logged into Twitter, at the top of the page you will see the # with the word Discover (#discover).  When you click on that you are able to type in the # and any key word search related to a Twitter topic you are interested in.  Hashtag searches will return tweets for the last week.  If you are looking for a recent posting you should be able to find it.

You can also use a hashtag in your own tweets.  I often use #branding and #marketing so that people who are seeking out marketing or branding information may find my tweets within the last weeks’ worth of tweets.

Be creative, us hashtag to promote sales or other events that are going on within your own business.  Log on to Twitter and look at other hashtags to get more involved in the community of Twitter.  You will discover what’s going on in social media within Twitter and use hashtags to allow people to discover you as well.

That concludes Digital Friday.  Join us next week for Smart Monday.  To discuss an online or face to face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com.  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.