Hello everybody, Jim Glover, That Branding Guy, with another installment of Once a Day Marketing, where business takes shape. We want to remind you again the reason for this blog: To encourage you to market every single day. We hope by the end of the year if you’ve been following us that your business is going to be a lot further along. That is our goal, to be your coach, and to work with you to enhance your marketing skills. Think of it as a fitness center and, if you don’t show up at the gym those abs aren’t going to be quite as firm as they would be if you worked on them every day. That’s what we’re trying to do here at Once a Day Marketing.
Today is Strategic Tuesday where we do strategy every single Tuesday to help you outthink your competition. We want you to really get into your vision, your mission, objectives, goals, and action plan so that when you implement on Action Wednesday you’ll be able to start defending your position in the market place and maybe gobbling up some market share along the way. Today’s episode is called “Time to Market” and it’s really a double entendre. It means it is time for you to market and, by applying the tools that we are sharing with you, your time to market, the time it will take you to get your product to market, to penetrate, create awareness, and have customers react and purchase your product, should be much shorter.
I know you make a lot of things in your life a priority. Let’s go through the list. You make work a priority, you show up every day and do your job. It’s something you naturally do, and don’t even think about it. The alarm clock goes off, you go to work, you come home. So you’ve been able to fit work into your schedule.
I imagine you have social life. You get out and see friends and spend time with your family. You try to enjoy yourself on weekends and evenings. So you’ve set aside some time for that.
And if you are like me, you like to workout. I try to make it to the gym or to the running trails at least four to five times a week so I can keep my body in shape because I know as I get older I need that body in shape to be able to handle all sorts of things: like doing marketing blogs.
The question comes down to: Are you setting aside time on your calendar to do marketing? That’s what we’re talking about today. How can you develop strategy, implement, and beat your competition in the market place if you aren’t marketing all the time? Our goal is to assist you in that process to make sure you put time on your calendar to market each day.
So now we’ve got you thinking about marketing and we’ve got you thinking about marketing every day. We know that you may not market every day, but at least if it’s a goal then you are going to get closer than if you don’t go after it at all. Now you have to make the personal commitment and you have to figure out when you’re going to market every day. I’m a morning person so I love to get up and just dive into things. I do a lot of my creative thinking, a lot of my strategy, a lot of my marketing in the morning. You may not be a morning person, you may be an afternoon person, you may be an evening person, so each individual’s different but you know yourself better than anyone.
The main thing is to actually sit down, pull up your calendar, and block out a period of time to market every single day. In an hour a day, following my recommendations and then implementing, I think you’ll get a lot done each and every day, each and every week, and of course by the end of the year.
I already know that you are making a commitment to marketing each and every day because you are tuning into my daily blog, thank you for that. Please visit tomorrow for Action Wednesday. You are encouraged to make comments; we want to continuously improve our site. Please share our site with your friends and visit us on Facebook and “like” us there. I’m Jim Glover, That Branding Guy, for Once a Day Marketing, and we will see you next time.
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