Dining With the Dead: Branding a Unique Event

Listen to our featured Ask Those Branding Guys radio show podcast: Dining With the Dead

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a fundraising event.

Joining us on-air were Jill and Paul McQueary - Coordinators of Dining With the Dead, an annual fund-raising event for the Kiwanis Club in Farmington, NM. In its fifth year, Dining With the Dead is hoping for yet another sellout.

 

The event takes place at a cemetery. Participants experience a tour of the cemetery along with dinner and the main event – a step back in time where costumed actors recount historical stories of the early settlers in the area, many their own relatives.

That Branding Guy James Glover loves the unique, Brand Bold aspects of this event which make it stand out on many levels. Jill likes the fact that attendees are able to learn so much about the San Juan County area at the same time they are contributing to a great cause.

In the Farmington Community, Dining With the Dead has been selected as a Jolt-Worthy event for the second year in a row, which means the event energizes the life journeys of Farmington active families. The Jolt-Certified logo is used on advertisements, posters, flyers and newspaper articles to promote the event. Approximately 325 guests are expected to attend.

To publicize the event, Jill uses Facebook extensively along with Public Service Announcements, and media interviews. To generate buzz on social media, Jill posts old photos and stories about cattle rustlers, killers and the good guys; she finds that people engage in these posts. Glover suggested that Jill add other historic guests from around the state such as Billy the Kid. Another marketing channel Jill is taking advantage of is aligning with New Mexico True. This enables the story of Dining With the Dead to reach a state-wide audience and beyond.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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