Listen to our featured Ask Those Branding Guys radio show podcast: Builders Source Appliances
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed branding and marketing with an appliance
retailer.
Joining us on-air was Jason Rogers – Sales Representative
for Builders Source Appliance Gallery. Builders Source is locally owned with
four locations around New Mexico and Texas. The company also owns Baillo’s and
Appliance Liquidators stores in Albuquerque.
The target audience for the Builders Source Appliance
Gallery brand is primarily home builders although they will accommodate
retailer customers. Retail is the primary focus of the Baillo’s and Appliance
Liquidators brands.
To differentiate Builder’s Source, their marketing
message focuses on buying local, customer care and after-purchase service.
Advertising for the builder audience includes sponsoring
events of builder-related organizations and generating positive word of mouth. Builders
Source also uses other soft marketing such as community support with includes donating
their booth at the annual home show to Habitat for Humanity, enabling Habitat
to promote their own cause while using appliance provided by Builders Source.
Most appliance sales are made in-store rather than
online. Retail customers visiting the Santa Fe showroom experience a walk through
fully outfitted high-end kitchen vignettes created by local kitchen designers which
showcase the many appliances to choose from.
Technology is changing the appliance landscape the same
way it is impacting other products. Refrigerators today have built in TVs and
are wi-fi capable for viewing of videos and other content. You can also
remotely connect to an interior camera anytime to view the contents of your
refrigerator and literally see what groceries you need. Induction-type
appliances are among the latest trends, especially for those interested in
energy efficiency.
Enjoy the show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
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Marketing™. All rights reserved.
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