Hello, I’m Marianne
Tenenbaum, Branding Strategist, for Once
a Day Marketing™. Today I want to motivate you to review
your branding and marketing for the year ahead.
This season of New Year’s resolutions is a great time to evaluate
the branding and marketing efforts for your business and make adjustments as
necessary! Use the ideas below to start
branding bold in 2016.
- Brand and market every day, ensure you have a line item in your budget for both
- If your brand is growing stale, incorporate updates to energize your offerings
- Know the unique differentiator of your business
- Follow the 7Ps of marketing
- Create a compelling marketing message and use it consistently
- Engage your customers through social media
- Build search engine optimization with content appropriate to your business
- Review your marketing plan:
- Evaluate 2015 efforts – which channels were the
most successful?
- Assess items you did not execute and determine
if they should remain in the plan
- Add new actionable strategies & tactics for
2016 – try something you have not done before
Gaining customer loyalty and trust does not happen by accident. Your branding and marketing efforts should
ensure messaging reaches your target customers and your brand is #1 in their
minds when it is time to make a purchase. Be sure to brand bold in 2016 and provide the
best customer experience possible.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact
Marianne Tenenbaum at (505) 699-7849 or email mten@onceadaymarketing.com.
Listen to Ask Those Branding
Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF
101.5 FM.
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