Once a Day Marketing: December 2014

Tuesday, December 30, 2014

The Best of "Ask Those Branding Guys" 2014

Listen to our featured Ask Those Branding Guys radio show podcast: The Best of Ask Those Branding Guys 2014

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we looked back at the best of our 2014 branding guests.

What a great year. Over 40 Ask Those Branding Guys episodes featuring a wide array of brands on the couch discussing all aspects of branding and marketing to help your cash register ring.

If you missed a broadcast, you can find all our podcasts on SantaFe.com.

Have a great holiday season and enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

Wednesday, December 10, 2014

Branding a World Class Museum (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Anderson Abruzzo Albuquerque International Balloon Museum

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a unique museum right here in Albuquerque, NM.

Joining us on the show was Jill Lane, Community Relations Director for the Anderson Abruzzo International Balloon Museum Foundation. The museum is the premier balloon destination in the world and is celebrating its 10^th Anniversary in 2015.

Museum customer experience includes the building itself, shaped like a fully inflated hot air balloon, kid-friendly interactive exhibits and hands on displays all centered around lighter-than-air flight. The museum also has a 10-acre property used for events. Glover noted that creating awareness for visitors attending these non-balloon events is a great opportunity.

Among their branding challenges, Jill noted that the perception in the minds of the public that the museum is a part of Albuquerque International Balloon Fiesta and is only open during that 9-day timeframe is a hurdle they have to overcome.

Jill’s tip for any business who wants to enhance their brand: keep your message simple and be unique so it is easier for customers to connect with and remember you

Enjoy the show.

Tuesday, December 2, 2014

Branding a Canyon Road Art Gallery (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Karen Melfi Collection on Canyon Road

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a Santa Fe Gallery.

Joining us on the show was Debrianna Mansini of Karen Melfi Collection in Santa Fe, New Mexico. Karen Melfi Collection is a small boutique gallery specializing in colored diamonds. They represent 30 mainly local artists and have been on Canyon Road for 25 years.

Debrianna shared that working with art is all about story telling. Customers are interested in learning about the artist and their pieces. The key to selling high-end artwork is the sales staff knowing the artist, their creative process and the “why” of the pieces they create.

It was discussed that experiential marketing is appealing to millennials coming to Santa Fe to immerse themselves in the art; try on jewelry, talk to the artist and learn about the process. Karen Melfi Collection is enhancing social media efforts to capture those customers who may stop by the gallery to look then buy, instead of making their purchase online.

Among the branding challenges in art world, Debrianna cited the fact the most artists don’t enjoy branding and marketing. They align themselves with a gallery so that promotion is done for them. Those Branding Guys noted that in the current environment artists of all disciplines are expected to assist in some way with branding and marketing efforts. If they don’t want to do it themselves, they should hire a professional to help them differentiate their style or work with a gallery.

Enjoy the show.