Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and our 200th blog. I’m refining my product to enhance your experience and want you to think about improving your product and enhancing your customer’s experience as well.
If you regularly follow Once a Day Marketing™ you know I am a big fan of the 7Ps of Marketing. The first P is Product. For Action Wednesday I want you to consider how you can improve your product, even a little bit, between now and the end of the year. Differentiate a little bit more now and get ready for next year too.
The daily video blog is a major component of Once a Day Marketing™ offerings. I have been working behind the scenes to improve this product and enhance your experience. You can look forward to upgraded picture and audio quality in our video blogs in the very near future. I will also employ new editing techniques and graphics to make the content more visually appealing.
Additionally, we are designing and building a new Once a Day Marketing™ website to enhance your experience in accessing our blogs and resources.
For Action Wednesday your assignment is to consider how you can improve your product and make your customer experience more enjoyable. You will also be strengthening your brand in the mind of your customer.
Once you make the improvements, let your customers know. One of the largest branding companies in the world is Procter & Gamble (P&G). When you look at their packaging I'm sure you've often noticed “New and Improved” on their labels. Believe me this works, so ensure you share your improvements with your customers.
That concludes Action Wednesday. Join us tomorrow for Recon Thursday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.
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