Expert at Work: Marketing Your Core Competency (Action Wednesday/Promotion)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing.  Today is Action Wednesday and we are going to expand on yesterday’s discussion around core competency and focus on how you can market yourself as an expert.

In yesterday’s blog we discussed the components of core competency and how it really comes down to the element you do best.  Ensure you are marketing the fact that you are an expert in your particular field so potential customers will know about you and keep your business top of mind.

There are numerous ways to promote the fact that you are an expert.  Traditional avenues may include print, TV and radio advertisement emphasizing your expertise.

Leverage social media and inbound marketing to create a blog that highlights your credentials.  You may also be able to share your knowledge by responding to questions posed by members of a LinkedIn or similar group.  Check the groups to determine if there is one that is a good fit for you.

Consider lecturing, check with local organizations that would be appropriate and get out there and lecture.  Offering seminars is another option to promote yourself as are webinars.  These can be free or fee based, the main point is you are sharing your knowledge and building a following.

Lastly, newspapers are always seeking experts for quotes related to story content.  You can be that expert.  Let the local TV station, newspapers and radio know that you are willing to share your knowledge and answer questions in your area of expertise.

For Action Wednesday give some serious thought to the best avenues to promote your core competency.  Identify opportunities and start promoting.  Through consistent effort, over time you will see that your brand centered around your expertise will rise above the competition, you will start getting more lead flow and new business.

Thank you joining us for Action Wednesday.  Be sure to tune in tomorrow for Recon Thursday.  To discuss an online or face-to-face service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com.  I’m Jim Glover, That Branding Guy, for Once a Day Marketing and we’ll see you next time.